The week will officially launch the Secretary-General's Guidance on Behavioural Science and the UN Behavioural Science Report with insights from 25 UN entities.
Exploring how behavioural science can be applied to all SDGs, the 2021 UN Behavioural Science week will feature 15+ events from 9 UN Entities focusing on, among others, how behavioural science can be applied to boost vaccination uptake, promote better nutrition, support entrepreneurship, and prevent violent extremism. It will also feature an introductory session to behavioural science and explore behavioural economics for designing digital products.
Through people-centered theories and approaches, behavioural science (BeSci) can help enable interventions to produce change to progress towards the Sustainable Development Goals. Behaviourally informed interventions leverage what is known about human behaviour and decision-making: They invest in better diagnosing what specific behavioural barriers prevent people from adopting a certain behaviour, explore enablers that help people achieve their aims, and design interventions on the basis of these diagnoses.
The UN Innovation Network has set up a Behavioural Science Group, which comprises of more than 400 members from across 40+ UN Entities and 60 countries. The Group promotes awareness and supports behavioural insights work at the UN; provides learning opportunities about BeSci approaches and methods; and brings views and approaches from outside to the UN. The UN BeSci Group collaborates with academics in the behavioural sciences and organisations specialising in designing and implementing behaviourally-informed projects.