UNDP India office has been requested by Deendayal Antyodaya Yojana – National Urban Livelihood Mission (DAY-NULM), Ministry of Housing and Urban Affairs to present on best practices from UNDP projects on promotion of entrepreneurship in urban areas across the globe. 

The Deendayal Antyodaya Yojana – National Urban Livelihood Mission (DAY-NULM) addresses livelihood concerns of urban poor women by enabling them with access to access to suitable spaces, capacity building,  institutional credit, market and social security. DAY-NULM aims to reduce poverty and vulnerability of urban poor households by enabling them to access self- employment through enterprise promotion opportunities.

The primary target of DAY-NULM is urban poor women, and emphasis is laid on mobilization of vulnerable sections of urban population such as SCs/STs, minorities, female-headed households, street vendors, rag pickers. More than  80 lakh urban poor  women has been mobilised into more than 800,000 SHGs, 50,000 Area Level Federation (ALF) and 5,000 city level federations (CLF)  across 4000 plus towns across India.  One of the key output of the project was livelihood promotion among urban women through enterprise development in handloom, handicrafts, food products, waste products, services, trading etc. DAY-NULM promoted a brand “SonChiraiya” to market the products made by self help groups of women and entered into agreements with many e-commerce platforms also. 

UNDP India is partnering with DAY-NULM in India and we will support the mission in improving the lives of urban poor women in India through entrepreneurship promotion.

UNDP colleagues are requested to post information on projects on promotion of entrepreneurship in urban area which have been considered as best practices in their respective countries. You are requested to post the weblinks of stories, blogs and reports etc. in replies or you can email to ravi.chandra@undp.org.



Ravi Chandra

Livelihoods and Value Chain Specialist

Sustainable & Inclusive Growth Unit, UNDP India


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